For example, in course of preparation of
program (for example, performance of singer Maria) editor collects thematic
material in Internet, adds it to database of Web site of Radio Company and
assigns code to Web page, for example, - [Maria]. Before and after
broadcasting speaker could announce code of Web site, where additional
information connected with the radio program is placed. Code could be also
distributed through RDS channel. If listener is interested in program, he, using
his computer or phone, could enter this code on Web site of Radio Company, to get
additional information.
Together with different informational
materials such Web page could contain, for example:
- Chat
for communication of people with similar interests;
- Program
schedule, which could be selected individually with taking into account interest
of viewers to this theme;
- links
to thematic Web sites;
- Context
target low-pressure advertising, because it is seen only to viewers
interested in particular theme.
- Forum,
through which listener could add his materials (photo, video, articles,
etc.).
So, during announcement of radio program
schedule on Web site of Radio Company or in course of broadcasting individual
code is assigned to any radio program. Entering this code on Web page of Radio Company
it opens Web page, where the theme this program, as well as, at wish of Radio Company,
any other text, graphic, video or audio information, including advertising, are
placed.
Code of Web site could be activated after
broadcasting of radio program in order not to lose advertisers, who wish to
place advertisings during broadcasting of radio program. A listener, who has no
possibility to hear program, he is interested in or wish to discuss program
with other listeners or to ask questions to participants or authors of program,
could visit Web site of Radio Company, enter code of program and open page,
where audio record of this program, forum for discussion, as well as other
services of Radio Company, for example, context advertising, program schedule,
list of broadcasted programs (which also could be heard), counter of visitors
of Web page to determine rating of program etc. could be placed. The higher
interest of listeners to particular program makes the higher price for placing
advertising on Web page, where audio record of program is placed.
Similarly, code could be assigned to
advertising materials, which are broadcasted by radio.